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“Pinkrocks” is Acknowledgement of Breast Cancer Awareness Month

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Pick “Pinkrocks” in Celebration of Breast Cancer Awareness Month

Today marks the official start of Breast Cancer Awareness month and we are eager to share our IonLoop October special in honor of this important initiative. This special is available to both new and returning customers. Simply purchase any two bracelets from the IonLoop Pink Ribbon Series and receive 20% off by entering coupon code: pinkrocks at checkout (Pink Ribbon Series Only).

Whether you or someone close to you has been affected by breast cancer, we invite you to celebrate their story and strength by taking advantage of this offer, which will run the entire month of October. It’s the rare person who isn’t connected to a breast cancer survivor, or knows someone who has succumbed to this terrible disease. 

Here, we share a few facts and figures about breast cancer in the United States and the ongoing fight to create more survivors and fewer diagnoses in the first place.

A Few Basic Breast Cancer Facts

The following U.S. Breast Cancer Statistics were published by and, although sobering, there is reason for hope in a better, breast cancer-free future.

For now, the reality is represented by these facts:

  • About 1 in 8 U.S. women (about 12%) will develop invasive breast cancer over the course of her lifetime.
  • For women in the U.S., breast cancer death rates are higher than those for any other cancer, besides lung cancer.
  • As of January 2019, there are more than 3.1 million women with a history of breast cancer in the U.S. This includes women currently being treated and women who have finished treatment.
  • In 2019, an estimated 268,600 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 62,930 new cases of non-invasive (in situ) breast cancer.

It’s important to recognize that breast cancer doesn't discriminate. According to these statistics, men can also be affected, with approximately 2,670 new cases of breast cancer expected to be diagnosed in men in 2019. A man’s lifetime risk of breast cancer is about 1 in 883.

As researchers and medical practitioners continue to combat breast cancer every day, we take heart in this trend, “Breast cancer incidence rates in the U.S. began decreasing in the year 2000, after increasing for the previous two decades.”

We know that early detection is key and encourage everyone to keep current with yearly physicals as a sound prevention strategy.


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